Sign Programmers

Sign Programmers

Shop Premade

WHY NOBODY READS THE SIGN – SIGN TIP #3

Hard truth here.

When people see things: They already know –or– They don’t care about (because it is boring to look at) they simply tune your sign out.

HERE’S AN EXAMPLE:
Pretend you’re on an airplane.
Think about the flight announcements before you take off on a flight:

Look around….almost everyone doesn’t care.  They’re either reading, or sleeping, or have headphones on.

Utterly ignoring the poor lady doing the demonstration. 

She’s even telling you how to get the hell out of the plane in an emergency….but no one cares!

Why?

MAYBE people have already heard this information before.
–or–
MAYBE people just don’t care.

Chances are:  it’s just PLAIN BORING!!  (sorry to be so blunt)

Ever thought about that? 

I have….because I don’t often pay CLOSE attention to the pre-flight announcements….not worth taking off my amazing Bose headphones to hear it.  (no affiliate link yet!)
However, there is one Airlines I ALWAYS Tune in to:
The Southwest Airlines pre-flight announcements! Corny? Cheesy? Maybe.
Southwest Airlines lets their flight attendants say whatever they want, so long as they get the point across.

It’s really crazy effective (and maybe you can learn from this).  
Southwest Airlines flight attendants will usually have the whole plane laughing and smiling with sayings like:

If you’re traveling with small children…..may God help you!

“In case of a sudden drop in cabin pressure, please let go of your neighbor’s thigh….then strap the oxygen mask over your head.”

“To operate your seat belt, insert the metal tab into the buckle and pull tight.  It works just like every other seat belt.  If you don’t know how to use one, you probably shouldn’t be out in public unsupervised.”

“Thank you, and remember, nobody loves you, or your money, more than Southwest Airlines.”

The pilot says:
“We’ve reached our cruising altitude now, and I’m turning off the seat belt sign. I’m switching to autopilot, too, so I can come back there and have a drink.”

THE POINT IS:
If you make your message INTERESTING AND EVEN FUNNY…people will look at it. The main purpose is to be INFORMATIVE….but who says being informative can’t be entertaining also?

Think about this the next time you’re sitting down to create sign content.  

Use this quick cheat-sheet to see if you did it right (in this order):
#1.) Is this message informative?  Will it help the people reading it?
#2.) Is this something the person actually cares about?
#3.) If this is a boring subject, is this at least SLIGHTLY entertaining?

By the way….watch George Carlin rip boring airline announcements to SHREDS in this YouTube video (totally NSFW, yet hilarious)!

Share:

Facebook
Twitter
Pinterest
LinkedIn

Social Media

Most Popular

On Key

Related Posts

Billboard

Digital Sign Trends Show Increase in Affordability

Digital Sign Trends show increase in affordability Using your Digital signage with call to action is the best return for your investment. Cost effectiveness: Digital signage is often more cost effective than traditional forms of advertising, such as print ads and billboards. Hiring Signprogrammers we can easily create targeted ads to increase your sign’s effectiveness.

Led Sign Software

Led Sign Software A digital sign is only as good as the content that you program the led sign software for.  In fact, the content is the reason for purchasing a sign. Why skimp after all that money was spent on a valuable, the most valuable marketing tool you have. One Hundred percent advertising in front

Digital Sign Management

Digital Sign Management

Digital Sign Management Digital Sign Service and Digital Billboard Management  is  the best way to substantially increase sales.  Even in an area crowded with retail businesses, you can stand out the right way with beautiful LED signs when it is managed properly. Your digital sign is only as good as the messages you put on it with your sign software that

Fonts and Colors

How Fonts And Colors Are Expertly Manipulated For Your Marketing Purposes

How Fonts And Colors Are Expertly Manipulated For Your Marketing Purposes Did you know that the font and color you choose for your custom LED signs can have an impact on your marketing purposes and ROI? Take it from Apple, they use different fonts and colors to achieve their goals. On their website, for example, iPad Air 2

Scroll to Top