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What Is An Electronic Message Center And Why You Need One

One of the most popular advertising tools for business is the electronic message center, or EMC, due to its wide variety of features. It includes user-friendly programming, clear resolution, remote access, and 3D animation and graphic capabilities, among others. You might be interested in an EMC because of its marketing power. With it, you can bring in a “wow factor”, because it is so easy-to-use, cost-effective, and provides an immediate solution. Moreover, it reduces the overall advertising budget, while building awareness for your brand, expanding your coverage, and increasing foot traffic and impulse purchases. In other words, EMCs allow you to adjust the messaging in accordance to your liking. Thus, you can make them become a more flexible form of advertising in the market for the benefit of the following:

  • Churches
  • Entertainment locations
  • Hospitals
  • Municipalities
  • Restaurants
  • Retailers
  • Schools

For Business Locations

Electronic message centers come in various resolutions in order to suite your message, location, and budget. In fact, EMCs can be fused into new or existing signage.

Simple Solution and Customizable

It is not advisable to let your customers navigate through a complicated message system. Thus, it should come with EMCs that have intuitive and user-friendly software that will accept multiple file formats, can handle texts, images, video streaming, and comes with an animation library. Take note that EMCs or LED displays are devices that convey computerized programmable electronic visual communication. This is specifically intended for the outdoor environment. Such are capable of displaying and storing of multiple messages in a variety of formats and different intervals. 

Moreover, it would allow you to modify your messages more often but without the cost of replacing broken or missing letters. It doesn’t even require physical labor in order to change copy. In addition, it allows you to communicate in a more effective manner with the typical person passing by the sign in order to match the time of day by modifying the message and graphics that would match the street profile.  

Advantages of EMCs

  • Unlimited message variations and different controls would result in lower cost of labor and elimination of physical liabilities
  • It allows greater flexibility in public communication
  • Aside from advertising specials, it can also display public service info or other items that the people would want to have
  • It brands your business site in your locale quickly and easily
  • EMC effectiveness is not only measured by surface area or space constraints
  • It acts as your street salesman, gaining attraction from new customers to your business location
  • It also allows you to market your services and products unto your immediate trade area, as it prevents wasteful advertising expenses
  • Software would enable business owners to display sophisticated images or logos on the EMC as planned.
  • The message can be changed by business owners in order to offer information to specific retail customers, as well as developing political, social or community events.

Overall, you should know that choosing the appropriate LED display is essential in boosting its potential. So take time to ensure that the following terms are met.  

  • Determine if it is an indoor or outdoor application
  • Find out what type of message content is required
  • Understanding communication methods
  • Determine what type of viewing audience you are going to target.

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