Digital Sign Content & Electronic Display Management Services


Shop Premade

Why Short From Video Marketing Might Be The Way To Go In The New Year

Short From Video Marketing - Video Marketing

Utilizing video marketing, in general, is nothing new. But with the changes in the way people consume videos online, its popularity has grown significantly.

Studies show that 75 million people watch online videos every day. And that is in the United States alone.

Click-through rate of emails with “video” in their subject line has also increased by 13%. This shows that integrating videos has resurrected email marketing in a big way. A company struggling with direct marketing through emails could rely on videos to boost their reach and consumer response.

It is important to remember, however, that not all videos will serve the best purposes of video marketing. According to statistics, the videos that get the most engagement are only about 2 minutes long.

Clearly, short-form video marketing is the way to go in the upcoming New Year.

If you can further shorten the videos to 6 seconds, your video ads will have a bigger and better consumer engagement.

Why Short Form Video Marketing Is the Next Best Thing


Different channels have different rules and requirements in terms of content that will be posted. Social media sites like Instagram or Snapchat, for example, only accept shorter videos. Facebook, on the other hand, has a limited video file size.

This means keeping your marketing videos short or in a 6-second format will enable you to use it across different platforms. The more channels you use the more people you reach.

This proves advantageous from a marketing standpoint, especially when your target audience is diverse and is present on different platforms.

Uploadable Almost Anywhere

Short videos can be posted cross-platforms, including those that allow for longer video content. It is up to you to extend your video marketing ad. But even if you choose not to, you will be able to use it for marketing purposes.

Suffice to say that the restrictions you encounter with short-form videos are much fewer than the long-form ones. Uploading is also much faster with a lower demand for bandwidth.

Better for Shorter Attention Spans

It is a fact that the human attention span is getting shorter. It is in fact becoming much shorter thanks in part to an always-connected world with social media and hyperlinks. Studies show that attention span is now closer to 8 seconds.

Some experts, however, say that attention span varies depending on the task at hand. A person is likely to spend more time on something they are interested in doing or reading and less on those that are not.

Whatever is the case, short-form video marketing will work on an audience with varying attention spans.

Appeal to Younger Audiences

Is your target market in the younger spectrum? Do you want your brand to appeal to a diverse range of people? If so, you need to craft your video marketing strategy such that it will be memorable and impactful to your target market. This means videos in bite-size content.

Longer Brand Story

Do you think only long-form ads can better tell your brand story? What if you segment it into shorter videos that will come together as long-form content?

Break down a 2-minute video into 6-second formats, show one every day, and your consumers will have multiple engagement points. You have to admit this strategy will keep your target market coming back for more to watch the full series, and again, you’re able to upload those videos to multiple outlets. Contact SIGNPROgrammers today for more information on your LED Sign Graphics.

Visit us today for free information on How To Create Effective Led Sign Animations



Social Media

Most Popular

On Key

Related Posts

bored in waiting area

Creating Extra Income While your Client Waits

How to Make Money While your Customers Wait! When you hear the phrase: Please have a seat in our waiting area… does that conjure up the image of a couple of kids playing in the corner, cable news or a talk show on the TV. Yeah, that is exactly what comes to my mind’s eye

Is your content outdated?

IS YOUR CONTENT OUTDATED? GENERIC? BORING? Why Your Sign is Not Drawing In More Traffic? Everyone remembers “unique” If your sign has something that stands out, or creative content that made them laugh or smile. Yes, you can be the unique sign that everyone wants to read or comment on such as, “ hey, did you

Locals Benefit from Medical and Dental Signage

 Locals Benefit from Dental Signage.  Medical practice, dental practice, and chiropractic offices should invest in quality high definition signage to help locals know what services are offered. Signage is an often-overlooked aspect of a medical office, but it plays a crucial role in the overall patient experience. Quality signage can help patients navigate the office, find

Hiring Sign Content providers

Hiring Content Providers For Your Digital Sign Can Provide Several Benefits

Should you Hire a sign content management provider service for your digital sign? Let’s dive into hiring sign content providers and weigh their worthiness. Professional and high-quality content: Sign Content management providers are experts in creating engaging and effective digital signage content that can: Grab the attention of viewers and convey your message effectively. Consistency:

Scroll to Top