You can hardly miss LED signs. They serve as an alternative to traditional advertising channels whose costs clearly outweigh the benefits. It’s one thing to use those LED boards for your auto dealership, it’s another to produce great electronic displays, both we’ll discuss below.
Auto Dealers LED Signs
Television has had a huge impact in advertising, and it still does for the most part. But many consumers aren’t sitting at home the entire day watching television. These days, potential customers are likely to find you through their smartphones or through advertisements outside of their homes. It’s important to market your business to these people through digital signboards.
For auto dealers, advertising on LED signs is a must. These boards are flexible for any type of content out there. It can be cars available at the dealership, today’s or this week’s special, or more interestingly for customers, 0% financing.
Indeed, dealerships are in the business of selling, leasing and financing cars, new and preowned. But they exist in a situation where getting people to drop by the showroom and to have a look at the newest model is imperative to a sale. Online marketing definitely helps, but auto dealers LED signs may just be what gets a potential buyer through your dealership doors.
A Huge Investment That Pays Off
Auto dealers LED signs usher in prospective clients, a marketing strategy to increase foot traffic to your dealership. Many dealers have attested to those digital ads attracting more people to ask about a promo or inquire about the pre-owned car advertised.
It’s also a matter of practicality to install LED signs. Promotions, for instance, change on a regular basis. It would require logistics (as well as costs and human resources) to inform the public about the promo and any changes as it happens on TV, radio, or even social media.
With LED signs for auto dealers, the content can be changed as needed even multiple times in a day. You can flash your specials, online promos or your contact number in big, bold letters.
Whether it’s a block of text or an image, the advertisement will speak for your dealership. There’s no need to move important business assets every time you run an advertisement outside.
A Display of Great Content
There’s a whole psychology behind ads and ultimately in the case of auto dealerships, its impact is measured in car sales, be it financed, paid outright in cash, or leased. In 2017, approximately 17 million cars were sold in the U.S. Experts forecast a decline in car sales but expect a solid picture, nonetheless.
This further ups the competition among auto dealers and puts anyone with an outdoor digital sign in a better position to land a buyer. But LED boards are only as good as their display.
Auto dealers LED signs should be able to catch any person’s attention first and foremost and convey the message loud and clear. Contact us today to find professionals who can help you with custom content for your electronic boards.