It’s no secret that businesses, regardless of their size, rely a lot on advertising to attract customers and generate sales. There are a lot of creative advertising strategies to take advantage of and with LED signs everywhere there is even more options available.
However, smaller businesses find it more difficult to think of numerous ways to advertise. Not all strategies are going to work for small businesses. Most of the time, they rely on print and online advertising to gain exposure. Dentist, car washes, auto dealers are several small businesses that are seeing great roi from digital signs.
Small business owners should consider an advertising strategy that will last all throughout the year and beyond. One example is an outdoor LED sign. Whether it’s a car wash, small grocery store, or a dentist, LED signs are known to be a modern take on advertising.
LED signs everywhere?
You can easily see diner, car wash, and even spa LED signs everywhere. However, some small business owners do not realize how good of an investment it really is. Signs play an important role in communicating small businesses to their target market. Signs let people know you are open for business.
It’s a straightforward way of advertising. – Let’s say you’re trying to put up a spa electronic digital sign LED sign for your beauty spa business, using the sign to flash your promos in bright lights is the easiest way to bring in customers and encourage them to try out your services.
Also, LED signs are durable and safer to operate. – Believe it or not, LED signs take up very little power and they operate better on low voltage supplies. Therefore, you won’t have to think about spending too much money on advertising compared to print ads.
LED signs have a long lifespan. – The high-quality ones generally last for about 80,000 hours. That means 9 years’ worth of 24/7 use! Therefore, you won’t have to spend a lot of money on constantly buying a replacement because the product will last.
Speaking of costs, these flashy outdoor signs are often cheaper than other paid advertising strategies. For example, standard, free estimate LED signs are often priced around $300. If you measure your cost per day in a year, that would only cost less than $0.10 per day.
It requires less effort in setting up. – LED signs are easy to assemble. You won’t need a hire professional to put up the sign for you. Also, if you’re thinking about customizing, there are LED graphic artists that can create creative signs for you. Less effort definitely means less stress.
LED signs everywhere stand out. – Perhaps the biggest takeaway that helps small business owners boost their sales through LED signs is that fact that these displays really stand out. It is bright and draws people in. It can greatly help you increase your foot traffic and sales.
The Bottom Line
Ultimately, it’s important to focus on what your small business really need to boost your sales. When you think about putting up either dentist LED, auto dealer electronic signs or any other type of business for that matter, always make it a point to customize in a way where your brand, products, and services shine the most. Or else, your efforts will all be just for nothing.