Predictable? (ugh)

Using canned art from your sign software program is pre-made, easy and free. Honestly, nobody reads messages that do not speak to their particular needs. Canned art is a wasted opportunity.

Sorry. It is a fact of life.

I want you to remember: Traffic driving by is not going to stop the car and “like you” on social media. Never. They are not going to buckle up because your sign told them to. Heck, they will not have a “great day” even if your sign said so.

While you may think adding your social media “like us” is easy, it is not going to do any good. Sorry. People are not going to instantly see your social media link driving by and look you up on FB or Insta and check you out. Call me the downer here. But I want to help you realize what you put on your sign is it really effective?

In this next paragraph I will lay out some ideas to think about:

• If your sign looks “polite” and small and whispers…nobody will read it.
• If it is noisy, bossy and obnoxious they will hate it and ignore it still.
• Find middle ground, find a way to create content that is not predictable, not obnoxious, not boring.
• Stand out in your messaging (in a good way of course).

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-Deb Tracy, Founder