Car washes are not hard to find. There will always be a demand for them. Which is why owners should plan strategic ways to market their business and create an effective impression on their target market.
Communicating and advertising to the masses are still one of the best ways to help your business make a profit. That’s why owners use different promotional strategies like putting up car washes LED signs or advertising their services online so that they can bring in more clients.
If you’re thinking about using LED signs as one of your advertising strategies, make sure you’re making the most out of it. In this piece, we enumerate the best ways you can use eye-catching LED signs to make your business stand out from your competition.
1. Nail that First Impression
Impressions are long-lasting. Let it be your goal when you plan out the signs you’re going to put up for your car wash. Always make it visually appealing. You should make your car washes LED signs “pop” when put up on your shop’s building but make sure the colors you choose complement each other.
2. Highlight the Key Elements
Your signage is the best way to attract drivers and commuters to take advantage of your services. When using LED signs, always show its most important factor: the message. Invite drivers easily by highlighting any ongoing promotions you might have, car wash packages or possible offers of the day, and even your operating hours.
3. Showcase Your Unique Selling Point
One way to catch your target market’s attention is to promote what you’re offering that others do not. Using these eye-catching LED signs is the perfect way to get that job done. Do you have promos that other car washes in the area don’t have? Make sure that you get your message across.
4. Share Some Good Info
Another way to make the most out of your car washes LED sign is to incorporate information about different services that your company offers. People like to learn new information when they least expect it. Just be sure to keep it simple and eye-catching so that you won’t bore your audience.
5. Take Advantage of Your Branding Power
When putting up an LED sign for your car wash, always flash your logo or company name for customer retention. It works like a TV commercial. Only this time, you don’t need to rely on a catchy jingle or a great dialogue to make your customers remember your brand. Instead, you just need to show them who you are and what you’re offering to the crowd as often as you could.
Speak to your audiences well enough to make them drive their cars toward your car wash and not your competitor’s. In order to achieve this, customize your LED signs the way you want it to be, and the way your audience wants to see it.
Above all else, authenticity and originality is important. When using car washes LED signs, always make it your own. One thing that makes an advertising or marketing strategy work is by being truthful to your audience.